After two decades of foundation building, they stumbled across yoga mat production and development, which has been their focus ever since.

 

A few years ago, I started to work with them on yoga mat design. I reexamined the definition of a perfect mat, made and tested countless prototypes only to create something that can offer the practitioners a safe and enjoyable experience. 

 

Jure Jemon is thus founded to offer just that. The brand is named after my mom and dad, Jure and Jemon. Partially because they made all this possible, but mainly because I’ve always admired their personality and the harmony they brought to this family, which is what I would like to offer you through my products.